Blog
Monthly Marketing Tips & Tricks
How to Create a Social Media Content Calendar
One of the most difficult things about managing social media is knowing what to post and when. Do you ever find yourself staring at your phone or computer trying to come up with something clever to say about your business? Or, worse yet, totally forgetting to post...
7 Simple Best Practices for Your Business Facebook Page
Sometimes managing a Facebook page for your business is overwhelming. There are so many options and things to think about that it can be difficult to know what to do in order to best reach your audience and your goals. (Not to mention, Facebook is always switching...
Fonts We’re Loving Right Now
The designers here at Barnyard Marketing are obsessed with fonts. We talk about typography, critique each other on the fonts we’ve chosen, and spend lots of time choosing just the right font for our customers’ design projects. Why Do Fonts Matter in Design? Choosing...
Why Customer Service Could Be Your Most Important Marketing Strategy
Most of the time when you say “Marketing” people assume you are just talking about advertising a business. Advertising is a huge part of marketing, but it’s just one part. One very important part of marketing that most people don’t consider is customer service....
5 Signs It’s Time to Hire a Marketing Company
If you’re a small business owner, you’re used to wearing many, many hats. You’ve probably taken on the role of sales manager, accountant, customer service rep, janitor, and marketer. Doing everything as a solo-preneuer can work for a while, but there may come a time...
How To Choose Your Brand Colors
Choosing colors for your brand or business is a very important step in determining your visual identity. Color may seem insignificant to lots of small business owners, but in reality, color can communicate what your brand is all about before a customer ever steps foot...
How to Set SMART Marketing Goals
recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...
3 Things You Should Know About Your Target Audience
Do you have a target audience for your business? Defining a target audience is one of the most important first steps you can take when marketing your products or services. In this post, I’ll discuss why target audiences are essential for marketing plans and 3 things...
Unique Selling Proposition: What it is & How You Can Define One
One of the most important parts about selling your business or product to your customer is defining a Unique Selling Proposition (USP). Thoughtfully writing down your unique selling proposition, or what makes you different from your competition, will help you gain...