Sometimes managing a Facebook page for your business is overwhelming. There are so many options and things to think about that it can be difficult to know what to do in order to best reach your audience and your goals. (Not to mention, Facebook is always switching things around on you without any notice!)

From my experience managing multiple business Facebook pages, I have a few super easy suggestions to make sure your Facebook page is optimized. You may already be doing these things, and more! If you are, you can pat yourself on the back!

However, lots of pages I see don’t have these seven super basic elements that can help your business gain trust with your customer. All seven of these suggestions are things you can and should do when you first set up your page.

Seven Best Practices for Your Business Facebook Page


1. Create a Page Username

Your Page’s username shows up below your profile photo and page name. It also is part of your Page’s URL. Having a username makes it easier for people to find your page and to tag it in posts. For example, our username is @BarnyardMarketing and our Page name is Barnyard Marketing. Sometimes, the username you want is already taken, so you might have to adjust it a little. Also, if you just created your page, you’ll have to wait a few days before creating a username.

2. Make sure you’re an admin of your own Page

I get it. As a business owner, it’s sometimes just easiest to have someone else (like an employee or a cousin or a friend) set up your business’ Facebook Page. However, if the person who originally created your page never gave you access as an admin, you could run into lots of problems later, for example, when that employee gets fired or you are no longer “friends” with them.

3. Optimize Your Profile Photo

I always suggest putting your logo as your profile picture. Why? Because it helps with brand recognition, and it helps when people are searching for your page (especially if there are multiple businesses with your same name!)

You will get best results from uploading a square PNG as your profile photo. Just remember that Facebook will automatically crop it to a circle!

4. Upload a Compelling Cover Photo

Your cover photo is an opportunity to showcase your business or provide an inside look for your audience. It’s also a great place to put the main call-to-action. Just make sure you aren’t putting too much text in your cover photo. Also, the dimensions of your cover photo will vary based on whether it’s desktop or mobile.

5. Optimize your Page’s Call-to-Action Button

The call-to-action (CTA) button is the blue button that often appears below your cover photo. You can use it to direct people to your website, encourage them to contact you, or link them to your store. You can add or edit this button to fit your goals. Make sure you test your button to be sure it’s live and ready to go.

6. Fill Out Your About Section Completely

Visit your About section (or Edit Page Info) to make sure that each category is filled out. You want to write a compelling description of your business, add your hours, phone number and address. Many visitors go to this section to get basic information about your business before choosing to make a purchase with you. Even if you think your About section is filled out, it doesn’t hurt to check on it to be sure it’s accurate. (Especially your hours!)

7. Post 1-2 times Per Week

Now that your Facebook page is all set up, it’s time to get consistent with your posting! If you’re just starting out, I suggest posting 1-2 times per week to get in the swing of things. You want to keep your content fresh that way visitors know you are reliable and engaged with your customers. Post photos or short behind-the-scenes videos at your business. And don’t forget to engage with every comment!

Do you follow these seven best practices on your business Facebook page? What other tips would you have for managing social media? Let us know in the comments.

If your business needs helping with executing a social media strategy, Barnyard Marketing can help!