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Monthly Marketing Tips & Tricks

5 Signs It’s Time to Hire a Marketing Company

5 Signs It’s Time to Hire a Marketing Company

If you’re a small business owner, you’re used to wearing many, many hats. You’ve probably taken on the role of sales manager, accountant, customer service rep, janitor, and marketer. Doing everything as a solo-preneuer can work for a while, but there may come a time...

How To Choose Your Brand Colors

How To Choose Your Brand Colors

Choosing colors for your brand or business is a very important step in determining your visual identity. Color may seem insignificant to lots of small business owners, but in reality, color can communicate what your brand is all about before a customer ever steps foot...

How to Set SMART Marketing Goals

How to Set SMART Marketing Goals

recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...

3 Things You Should Know About Your Target Audience

3 Things You Should Know About Your Target Audience

Do you have a target audience for your business? Defining a target audience is one of the most important first steps you can take when marketing your products or services. In this post, I’ll discuss why target audiences are essential for marketing plans and 3 things...

How to Write a Marketing Plan [FREE TEMPLATE]

How to Write a Marketing Plan [FREE TEMPLATE]

Do you ever find yourself just crossing your fingers when it comes to marketing your business? Everyone hopes their advertising will work. Most business owners get inundated with advertising offers - from print ads to sponsorships to digital marketing plans....