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Monthly Marketing Tips & Tricks
What AI Overviews Mean for Local SEO
You’ve probably noticed a shift in Google’s Local Search Results in the past several months. At the top of most search results, there is a feature called “AI Overview” or a “Search Generative Experience (SGE)” that generates a snapshot answer to the user’s question /...
What is White Space in Design and Do I Really Need It?
If you have worked with graphic designers in the past, you have probably heard about white space. This is an element of design that is super important, yet I personally find myself struggling to convince business owners to utilize it at all. In my opinion, white space...
4 Tips for Better Email Marketing Subject Lines
Email marketing remains an essential tool for small businesses to connect with their audience, drive engagement, and ultimately boost sales. However, with inboxes flooded with messages vying for attention, how do you get your email to stand out, and most importantly,...
3 Principles for a Great Logo Design
Your logo is often the first impression someone gets of your business. Does it effectively communicate your brand and the company that you want to start building? Often, business owners will come to us with their own sketches and ideas of what they want their logo to...
All About Customer Reviews
Lately, I have been finding myself relying on reviews and testimonials more than ever before when considering purchasing from a company. Although I do like talking with salespeople, I tend to put more trust in a review from a customer who experienced purchasing the...
5 Things I’ve Learned About Running Facebook Timeline Contests
If you manage a Facebook page for a business, there may come a time when you’d like to run a contest or giveaway on your page. These “timeline contests” consist of creating a post that encourages your followers to complete an action (i.e. commenting or liking) in...
Graphic Design 101: White Space & the Search for Visual Hierarchy
f you have spent time working with graphic designers like me, you probably know that we love white space. I mean…we really, really love white space. As a business owner, you most likely want to use every little bit of space on that ad or magazine page that you can....
Graphic Design 101: Using Design Elements
Many people outside of the arts find carrying on a conversation with Artists, Designers, Musicians, Writers, and even Architects, rather obnoxious. I don’t blame them. We have a language that we speak, that while it uses words from our mother tongue, is hardly...
How to Create a Social Media Content Calendar
One of the most difficult things about managing social media is knowing what to post and when. Do you ever find yourself staring at your phone or computer trying to come up with something clever to say about your business? Or, worse yet, totally forgetting to post...