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How to Set SMART Marketing Goals
recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...
3 Things You Should Know About Your Target Audience
Do you have a target audience for your business? Defining a target audience is one of the most important first steps you can take when marketing your products or services. In this post, I’ll discuss why target audiences are essential for marketing plans and 3 things...
Unique Selling Proposition: What it is & How You Can Define One
One of the most important parts about selling your business or product to your customer is defining a Unique Selling Proposition (USP). Thoughtfully writing down your unique selling proposition, or what makes you different from your competition, will help you gain...
How to Write a Marketing Plan [FREE TEMPLATE]
Do you ever find yourself just crossing your fingers when it comes to marketing your business? Everyone hopes their advertising will work. Most business owners get inundated with advertising offers - from print ads to sponsorships to digital marketing plans....