by Anna Camburn | Jan 20, 2023 | Marketing Strategy
If you’re a small business owner, you’re used to wearing many, many hats. You’ve probably taken on the role of sales manager, accountant, customer service rep, janitor, and marketer. Doing everything as a solo-preneuer can work for a while, but there may come a time...
by Anna Camburn | Dec 20, 2022 | Graphic Design
Choosing colors for your brand or business is a very important step in determining your visual identity. Color may seem insignificant to lots of small business owners, but in reality, color can communicate what your brand is all about before a customer ever steps foot...
by Anna Camburn | Nov 20, 2022 | Marketing Strategy
recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...
by Anna Camburn | Oct 20, 2022 | Marketing Strategy
Do you have a target audience for your business? Defining a target audience is one of the most important first steps you can take when marketing your products or services. In this post, I’ll discuss why target audiences are essential for marketing plans and 3 things...
by Anna Camburn | Sep 20, 2022 | Marketing Strategy
One of the most important parts about selling your business or product to your customer is defining a Unique Selling Proposition (USP). Thoughtfully writing down your unique selling proposition, or what makes you different from your competition, will help you gain...
