by Anna Camburn | Nov 20, 2022 | Marketing Strategy
recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...
by Anna Camburn | Oct 20, 2022 | Marketing Strategy
Do you have a target audience for your business? Defining a target audience is one of the most important first steps you can take when marketing your products or services. In this post, I’ll discuss why target audiences are essential for marketing plans and 3 things...
by Anna Camburn | Sep 20, 2022 | Marketing Strategy
One of the most important parts about selling your business or product to your customer is defining a Unique Selling Proposition (USP). Thoughtfully writing down your unique selling proposition, or what makes you different from your competition, will help you gain...
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by Anna Camburn | Aug 20, 2022 | Marketing Strategy
Do you ever find yourself just crossing your fingers when it comes to marketing your business? Everyone hopes their advertising will work. Most business owners get inundated with advertising offers – from print ads to sponsorships to digital marketing plans....
