Why Marketing is Like Ice Cream

Why Marketing is Like Ice Cream

It’s summer, it’s incredibly hot, and I’ve been eating ice cream every day. My husband purchased an ice cream machine for me for my birthday…it’s the BEST. I also love visiting all of the local ice cream shops and trying new flavors. Last night, I got to...
What AI Overviews Mean for Local SEO

What AI Overviews Mean for Local SEO

You’ve probably noticed a shift in Google’s Local Search Results in the past several months. At the top of most search results, there is a feature called “AI Overview” or a “Search Generative Experience (SGE)” that generates a snapshot answer to the user’s question /...
All About Customer Reviews

All About Customer Reviews

Lately, I have been finding myself relying on reviews and testimonials more than ever before when considering purchasing from a company. Although I do like talking with salespeople, I tend to put more trust in a review from a customer who experienced purchasing the...