by Anna Camburn | Aug 5, 2024 | Marketing Strategy, SEO
You’ve probably noticed a shift in Google’s Local Search Results in the past several months. At the top of most search results, there is a feature called “AI Overview” or a “Search Generative Experience (SGE)” that generates a snapshot answer to the user’s question /...
by Anna Camburn | Mar 20, 2024 | Email Marketing, Marketing Strategy
Email marketing remains an essential tool for small businesses to connect with their audience, drive engagement, and ultimately boost sales. However, with inboxes flooded with messages vying for attention, how do you get your email to stand out, and most importantly,...
by Liz Stump | Oct 20, 2023 | Marketing Strategy
Lately, I have been finding myself relying on reviews and testimonials more than ever before when considering purchasing from a company. Although I do like talking with salespeople, I tend to put more trust in a review from a customer who experienced purchasing the...
by Liz Stump | Mar 20, 2023 | Marketing Strategy
Most of the time when you say “Marketing” people assume you are just talking about advertising a business. Advertising is a huge part of marketing, but it’s just one part. One very important part of marketing that most people don’t consider is customer service....
by Anna Camburn | Jan 20, 2023 | Marketing Strategy
If you’re a small business owner, you’re used to wearing many, many hats. You’ve probably taken on the role of sales manager, accountant, customer service rep, janitor, and marketer. Doing everything as a solo-preneuer can work for a while, but there may come a time...
by Anna Camburn | Nov 20, 2022 | Marketing Strategy
recently heard the saying that a person without a goal is like a ship without a rudder. I agree with this statement. Think about it: A rudder tells a ship which direction to go. Otherwise, a boat may be tossed about and never really get anywhere close to the final...
