Does Direct Mail Still Work?

Does Direct Mail Still Work?

With lots of marketing going digital, we often get the question: Will direct mail work for my small business? I have good news: Direct Mail is experiencing a revival. Marketing, like many aspects of business, goes through periods of change, and the ways we use to...
How to Make Your Print Ads Stand Out

How to Make Your Print Ads Stand Out

The Barnyard Marketing team often meets with business owners who show us their print ad and ask, “What would you do to make this better?” Everyone is constantly bombarded with visual content, so your ad needs to break through the noise. To make your print ad stand...
What AI Overviews Mean for Local SEO

What AI Overviews Mean for Local SEO

You’ve probably noticed a shift in Google’s Local Search Results in the past several months. At the top of most search results, there is a feature called “AI Overview” or a “Search Generative Experience (SGE)” that generates a snapshot answer to the user’s question /...